Added: Kalem Paladino - Date: 15.12.2021 04:02 - Views: 21604 - Clicks: 5103
Instead women are objectified in order to market products to men. Condom never seem to be about safe sex or partnership; instead they almost always show a woman who is seducing or pleasuring a man in some way, she contends. Ute wants to change this. At LoveTreats, women can read about love, sex and sexuality through blogs and videosask questions, and explore and buy adult products in a discreet and legal way, she says.
Ute is also working on building an online community where women can share their experiences and get advice, inspiration and support from peers as well as experts such as doctors, sexologists and therapists. ThatsPersonal has also started building on-ground awareness about its products. It has tied up with sexologists and gynaecologists in Mumbai to spread awareness among women and couples, and plans to scale this operation across India. Raj Armanicofounder of sexual product site IMbesharam, is not surprised by women entrepreneurs taking a plunge in the erotic-commerce category.
We have to understand that sex and relationships are as normal and essential to the human body as food and socialisation, says Armani.
The changing mindset is reflected in trends in the marketplace. Ranju Mohan, the business head and director of JK Ansell, is watching from close quarters how keen Indians are to add fun to their sex life. And his company is reacting accordingly. Earlier this month, the maker of the Kamasutra range of condoms rolled out a range of lubricants.
Mohan adds that a rising demand for flavoured condoms, which now for over half of the condom market, is a broad indication of Indians getting bolder in bed.
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ET Bureau. A water-based lubricant, she explains to a visibly twitchy male colleague, is non-staining, inexpensive and also safe to use with latex. Recent hit The space in space is filling fast: how mega satellite constellations will power Internet in future. Subscribe to ETPrime. Browse Companies:.
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